Thursday, March 2, 2017

YouTube Ingredients







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-YouTube Channel Creation

-Video-Making & Uploading Tutorials
*Embed video codes and spread on all SM outlets in unique ways
-Storytelling Techniques
*Capture local environment and create personal connection w/shop, staff, customers and live viewers. 
-Valuable Video Phone Apps to utilize:
*Videoshop
*Splice
*Stop Motion Studio
*Flipagram
*Videohance
*Hyperlapse
*8mm
*KineMaster
-Build 1Collision YouTube Network and produce videos at scale
-Subscription & Traffic Tactics
-Audience Engagement

Wednesday, March 1, 2017

Blog Ingredients





-Create Blogs for each Shop and integrate accordingly
-Capture Brand Stories and Relay Specific Narrative about service:

-Implement Ad-Sense accounts for each blog and as traffic increases, easy money rolls in.
-Create Engaging content ie:
*Live Periscope Educational Workshop Series
*1st Responder Program Event
*Live Periscope/Drone Event of from Crash to Cure
-Create and engage with Clients & Community with Testimonials, Q&A etc.
-Live News Ticker for each blog specific to shop and area.
-Interactive Social Media/Video/Picture engagement section


Tuesday, February 28, 2017

Instagram Ingredients












-1Collision Photo Album 

-10 sec Videos
-Live Video Streaming
-Hashtag Business Targeting Strategies
-Instagram Stories
-Attention-Grabbing Thumbnails
-Content Marketing
-Website Development/Exposure
-Call-To-Action
-Promotional Events
-Analytics


Monday, February 27, 2017

Tune-In Ingredients





-Inception of 1Collision Podcast Series
-Could have 2 hosts for the 1Collision Network to highlight an array of services/workshops/programs/contests etc.
-Soundcloud can be used as well to create engagement
-Conduct daily/weekly interviews with Body Shops, Insurers, Consumers, Partners etc.



Sunday, February 26, 2017

Twitter Ingredients



((Imagine a 1Collision Reenactment starting with Collision and ending with a Cure!))

-Twitter Amplify ((Monetize & Sponsor Videos for ultimate engagement with fans, customers, brands and partners))

--> @CanadianTire used Twitter Amplify to Score w/Hockey Fans





-Tweet-To-Text
-Trending Topic Content
-Hashtag Etiquette
-Corporate Partnerships
-Periscope Partner/Live Stream Arena
-NEW Twitter Live via phone app




Saturday, February 25, 2017

Facebook Indgredients




-Facebook Live

-Dark Post Advertising

-Paid/Free Adverting
-Events/Contests/Prizes
-Corporate Sponsorships
-Q&A/Fill-In-Blank
-Promotions
-Product demos/workshops

-A/B Ad Testing 

-Monitor Analytics & Engagement
-CTR aka Click-Through-Rates





















-UGC aka User Generated Content & Product Placement
-Social Media Marketing Scheduling 

Friday, February 24, 2017

Periscope Ingredients






















-1Collision Periscope Channel
-->A Visual Pulse of What's Happening Right Now!
-Periscope has an unprecedented way of establishing a more personal relationship with consumers allowing for real-time interaction and social engagement. 
-Create Confidence in Customers before walking into shop
#CustomerCenteredConfidence
#CreatingConfidentCustomers
#ComfortableCollisionConnections
#FromCollisionToCure
#ComfortZoneCenterForCustomers

-Focus not on 1Collison service, rather the PEOPLE using it and the COMMUNITY, CULTURE & PASSION they Cultivate...Live!
-7-Step Periscope Tactic:
1*Shop Owner Intro
2*Shop Name
3*History & Info
4*Showcase live work being done on car((Time-Lapse Twitter ie.))
5*Highlight Brands/Products
6*Constant interaction between Staff/Customers/Live Viewers
7*Pan out from shop unraveling Location/Sign/Logo with Unique 1Collision Outro Message...
-Implore President Engagement similar to John Legere
-->Consumers want to know the Owner and interact with them

-Periscope Educational Workshops 
-1st Responder Program Periscope Event w/Drone Footage
-Establish 1Collision Periscope~Twitter Foundation so no one misses a CHIRP
-->This Chirp is Powerful! It is called by many The Periscope Effect where it has created an interesting Pavlovian Response
-->How can we get people to drop everything they're doing to pay attention to your app or business?
-Product/Brand Launch Campaigns
-24 Periscope Marketing Examples used by Successful Brands  
-Live Stream Special Event
-Showcase a Key Speaker
-Impromptu Interview/Meeting
-Q&A Session
-Live Tours
-Product/Service Demo









Thursday, February 23, 2017

Good Examples